Digital Marketing Services for Small Business
Digital marketing can be overwhelming and time consuming. The good news is that you have options when you’re working with us. We create, manage, and deliver results-oriented digital marketing services for small businesses. From our affordable SEO packages, to social media management and email marketing, to audience tracking, we strive to improve your digital presence and boost your online performance.
On-Site Search Engine Optimization (SEO)
In order to rank higher in search engines like Google and Bing, you will need a site that is easy to navigate, high in rich content, and targeted towards relevant keywords that you would like your website to rank on. Keywords are the terms and phrases that your future customers are typing into these search engines when looking for the services or products you provide. We specialize in both on-site and continuous Search Engine Optimization techniques. We will perform extensive keyword research to determine which keywords will bring the highest volume of visitors to your website and will optimize your website around that high-performing verbiage.
Continuous Search Engine Optimization (SEO)
Developing your site with rich, search engine optimized content is only half of our digital marketing campaign. The other half focuses on Continuous Search Engine Optimization and making sure your website continues to rank at the top of search results. Search engine algorithms are constantly changing, which means your website should be consistently monitored and updated to ensure it remains search-engine friendly. We will work with you to develop a Continuous Search Engine Optimization campaign and overall strategy with several proven tactics; our campaigns might include updated content generation, blog posts, continuous keyword research and development, and website analytics and behavior reporting. Search Engine Optimization plays a vital role in the success of your website, and we’re here to make sure there’s a plan in place.
Email Marketing
Does it make sense for your business to touch base with your customers from time to time? Do you want to keep them in the loop on new offers or service capabilities? Email marketing is a simple and effective way of reaching your customer base and keeping them engaged with your business. It’s also one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4,300% return on investment (ROI) for businesses in the United States. We will collaborate with you on an email marketing strategy that makes the most sense for your business and will manage your campaigns leveraging tools like Mailchimp that will strengthen your relationships with your customers. When you want to send a message to your subscribers, we deliver it; no complex algorithms that get in the way.
Social Media Marketing and Management
Social Media is one of the easiest ways you can reach and engage with potential and existing customers. However, Social Media is not just about likes, shares, and posts; it is actually an excellent avenue for paid social advertising. The volume of users (and potential customers) on various social media platforms are continuing to rise, which gives you the opportunity to reach even more people through strategic social media account creation and management. With so many users leveraging networks like Facebook, Twitter, Instagram, and LinkedIn, it is critical that your social media presence is up-to-date and an accurate portrayal of your business. We can work together to create and manage your social media platforms on these highly trafficked websites and develop inspiring and targeted campaigns to help you reach your desired audience.
Audience Tracking & Analytics
Who exactly is your targeted audience for your business? What are they searching for when looking for services your business provides? How do they engage with your website once they land on your page? These are the types of questions we can help you answer through strategic website tracking and analytics research and reporting. We leverage advanced Google Analytics to learn more about your audience and how we lead them directly to your website. We can help you find your strongest audience demographics, what platform or searches lead them to your website, and how we can capitalize on that data to increase traffic.
